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IMR Innovative Motorsports Research LLC.
About Why IMR Services Contact
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About Why IMR Services Contact Start Your Project
Innovative Motorsports Research — Integrated Solutions That Win

Built for performance. Backed by engineering.

Integrated Solutions That Win.

From complete vehicle development to wiring, tuning, suspension, fabrication, and custom components, IMR delivers systems that perform when it matters most.

Built for performance. Backed by engineering.

Integrated Solutions That Win.

From complete vehicle development to wiring, tuning, suspension, fabrication, and custom components, IMR delivers systems that perform when it matters most.

Start Your Project Explore Services
40+Years Experience
500+National Events
30+Championships
NationwideSupport
Vehicle DevelopmentElectronics & ControlsECU & PMU IntegrationData AcquisitionSuspension & ChassisEngineered Components Vehicle DevelopmentElectronics & ControlsECU & PMU IntegrationData AcquisitionSuspension & ChassisEngineered Components
01 / About IMR

One vehicle.
One system.

IMR designs and develops high-performance systems, components and custom solutions for off-road and motorsports vehicles. Instead of treating fabrication, suspension, wiring, controls, tuning and testing as separate jobs, we engineer how the complete vehicle works together.

Vehicle Development

Complete programs or focused system development.

Controls & Calibration

Wiring, ECU, PMU, data and dyno validation.

Engineered Components

CAD, prototypes and low-volume performance parts.

Race-spec YXZ1000R cockpit — Sparco seats, sequential shifter console and data displays // Race-spec cockpit
Innovative Motorsports Research · Salem, NJ
02 / Why IMR

Engineered, never
off-the-shelf

Four decades of competition and development taught us that performance comes from integration. Every IMR project is shaped around the vehicle, the operating environment, the driver and the result the program actually needs.

0
Years in Business
0+
National Events
0+
National Championships
World
Class Experience

Systems-level thinking

Fabrication, suspension, wiring, controls, calibration and testing are developed as one connected vehicle system.

Engineered per application

No generic recipe. The scope is built around your machine, rules, environment, goals and budget.

Built, measured, refined

Design decisions are validated through fabrication, instrumentation, dyno work and real-world testing.

IMR YXZ1000R race car cornering hard at golden hour, roosting dirt
// On the gas
Built YXZ1000R race car, full side profile with long-travel suspension and light bar
// The build
Driver's gloved hand on the sequential shifter and kill switch
// In the details
03 / Capabilities

Connected capability.
One development partner.

IMR can support an entire vehicle-development program or solve a focused technical problem. Custom work is quoted around the real scope; standardized products can be priced as they become available.

01

Vehicle Development

Complete programs and focused system development for off-road, UTV, race and high-performance applications.

02

Electronics & Controls

Custom wiring harnesses, ECU and PMU integration, CAN systems, power distribution and controls strategy.

03

Tuning, Data & Testing

Calibration, dyno development, instrumentation, data acquisition and disciplined real-world validation.

04

Suspension & Chassis

Geometry, setup, structural development, fabrication and integration built around the vehicle's intended use.

05

Fabrication & Integration

Purpose-built assemblies, brackets, structures and installation work designed to function as a complete system.

06

Engineered Components

CAD design, billet parts, prototypes and low-volume components when the right solution does not already exist.

04 / The Process

From problem to proven solution

01

Define the Need

We document the vehicle, requirements, rules, goals, budget and desired schedule before defining scope.

02

Engineer the System

Architecture, components, interfaces and risks are worked through as one coordinated solution.

03

Build & Integrate

Fabrication, wiring, controls and calibration are executed with serviceability and reliability in mind.

04

Validate & Refine

Dyno data, instrumentation and real-world testing are used to verify the result and guide improvement.

IMR high-performance UTV development vehicle testing at dusk // Velox development
05 / Velox — In Development

Velox

Development program · not currently available

Velox is IMR's clean-sheet approach to a high-performance UTV platform — developed around optimized chassis architecture, suspension geometry, weight, packaging, serviceability and real-world race performance. This section documents the engineering process and progress without presenting the vehicle as complete or for sale.

Architecture
Clean-sheet

Purpose-built around the complete vehicle.

Suspension
Geometry-led

Kinematics before cosmetics.

Packaging
Serviceable

Access, weight and systems integration considered together.

Validation
Real-world

Development decisions verified through testing.

06 / In Action

Development in action

07 / FAQ

Questions, answered

What kinds of vehicles and projects does IMR work on?

We focus on off-road, UTV, race and high-performance motorsports applications — from trail machines to full race programs.

Can you work with my existing vehicle or a partially completed build?

Yes. We'll evaluate the vehicle or system as it sits and recommend a practical scope based on its condition, your goals and the components already on it.

Do you offer complete builds or individual services?

Both. Depending on the project, we can run a complete vehicle-development program or handle a focused need — wiring, tuning, suspension, fabrication or component design.

Can you design and manufacture one-off components?

Yes. We develop custom components and prototypes when no appropriate off-the-shelf solution exists.

How do quotes and project timelines work?

Every project starts with a conversation about the vehicle, your goals, requirements, budget and schedule. Once the scope is clear, we provide a proposed approach and a quote.

Do you work with customers outside New Jersey?

Yes. Depending on the scope, we support remote engineering, component development, shipped parts and select out-of-state projects.

08 / Start Your Project

Tell us what
you're building

Start with the vehicle, the problem you need solved and the result you want. Once the scope is understood, IMR can recommend a practical approach and prepare a quote.

Shop · By appointment
102 Frog Ocean Road, Salem, NJ 08079
Phone
856-935-0366
Email
r.cronrath@imr.email

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IMR

Systems-level motorsports engineering, vehicle development and purpose-built components — from Salem, New Jersey.

Capabilities

Vehicle DevelopmentElectronics & ControlsTuning & TestingEngineered Components

Development

Velox — In DevelopmentIn ActionProcessFAQ

Contact

Start Your Project856-935-0366r.cronrath@imr.emailSalem, New Jersey
© 2026 Innovative Motorsports Research, LLC Salem, New Jersey · Select nationwide projects
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